Sony Retail Kiosk Case Study

Challenge:

Sony wanted to develop a stronger retail presence through interactive kiosk displays. The kiosk would be featured in such disparate retail locations as Toys R Us and Curcuit City. The kiosk would have to appeal to a wide range of audiences from sophisticated and experienced gamers to younger children and family oriented buyers. Sony also expected the kiosk to attract attention in a crowded retail space, brand the PlayStation(R) game console and featured game titles, and incorporate an intuitive interface so users could immediately review the disk content and easily start playing.

Solution:

We created the Sony Retail Kiosk Program, a co-branded kiosk featured multiple PlayStation(R)2 titles. By using the shapes on the PlayStation(R)2 gamepad and creating a dynamic 3D interface, the kiosk achieved it's goal of attracting attention in a crowded retail space, featuring key releases while reinforcing the PlayStation brand. The colors and design were sophisticated, while remaining appropriate for all ages.

Benefit:

Since the kiosk was powered by a Sony PlayStation(R)2, it didn't require expensive hardware -- only a disc and a Sony PlayStation(R)2 game console. By creating a standard kiosk interface, that could be used across retail locations, the disks could be easily updated to feature new products, saving production time and costs. Compliance at retail also improved since the program was so easy to implement. The campaign was so successful, Sony expanded the campaign to include other retail locations.